Consumer Marketing Manager
Sydney, Australia  //  August 2014 – January 2016

  • Develop and execute multi-channel marketing and public relations campaigns
  • Owner of ongoing customer segmentation; the foundation for all marketing campaigns
  • Develop and execute merchandising strategies to increase conversion and revenue per customer
  • Responsible for creating a product mix to meet customer demand and generate 7,500 sales leads for agents
  • Increase customer lifetime value through branded communications
  • Oversee tactical and strategic loyalty initiatives to increase brand affinity; focus on high return customer segments
  • Develop and foster strategic partnerships to amplify reach, grow customer database and generate new sales
  • Established a reporting system for data-driven decision making by marketing and leadership teams

About: Helloworld is Australia’s only omnichannel travel agency allowing customers to book travel online and in store.

Brand Marketing
Early Bird
Agent Mobile App
Platform Development
Website Merchandising
Email Marketing
Digital Marketing