Director of Marketing
Honolulu, HI  //  February 2016 – Present

  • Oversee all marketing activities resulting in a 35% increase in brand awareness
  • Manage brand positioning, sales material creation and community events for core and luxury divisions
  • Doubled client engagement through the development of segmented content and communications
  • Converted company into a digital marketing powerhouse through paid search, retargeting and email
  • Lead the publication relations strategy averaging 15 mentions and $42k in advertising value per month
  • Manage and hired a high-performing multi-channel marketing team supported by external agencies
Company Story
Annual Market Report
Media Center
Honolulu Magazine Advertorial
Neighborhood Expert Campaign
Digital Marketing
New Agent Recruiting
Market Research