Mobi PCS

Sr. Marketing Manager
Honolulu, HI  //  July 2011 – July 2013

  • Created integrated marketing campaigns that resulted in incremental revenues of $1.2M
  • Managed digital marketing assets: display ads, SEM, SEO, social media and website
  • Optimized media mix to reduce CPM by $3.50 and increased impressions by 20%
  • Oversaw the production of marketing materials and advertising assets
  • Analyzed customer insights to identify key consumer groups and areas of customer acquisition
  • Analyze new business and vendor opportunities to establish strategic partnerships
  • Created sales programs to increase ARPU of current and new customers by $1.50
  • Led the design, production and engineering teams in the redevelopment of company website
  • Manage annual budget of $3M; reduced OPEX by negotiating vendor contracts
  • Responsible for the creation and distribution of monthly reports to 4 business units
  • Multitask projects to ensure deadlines are met and properly implement

About: Mobi PCS is a regional telecommunications provider with approximately 65,000 subscribers. Dan Richards Jr.


Out of Home Advertising
Event Sponsorship
Phone Recycling Program
Advertising Production
Consumer Segmentation
Website Redesign
Merchandising Display Creation
Social Media Campaign

TV Commercial

Mobi in the Community