Mobi PCS

Sr. Marketing Manager
Honolulu, HI  //  July 2011 – July 2013

  • Created integrated marketing campaigns that resulted in incremental revenues of $1.2M
  • Managed digital marketing assets: display ads, SEM, SEO, social media and website
  • Optimized media mix to reduce CPM by $3.50 and increased impressions by 20%
  • Oversaw the production of marketing materials and advertising assets
  • Analyzed customer insights to identify key consumer groups and areas of customer acquisition
  • Analyze new business and vendor opportunities to establish strategic partnerships
  • Created sales programs to increase ARPU of current and new customers by $1.50
  • Led the design, production and engineering teams in the redevelopment of company website
  • Manage annual budget of $3M; reduced OPEX by negotiating vendor contracts
  • Responsible for the creation and distribution of monthly reports to 4 business units
  • Multitask projects to ensure deadlines are met and properly implement

About: Mobi PCS is a regional telecommunications provider with approximately 65,000 subscribers.


Out of Home Advertising
Event Sponsorship
Phone Recycling Program
Advertising Production
Consumer Segmentation
Website Redesign
Merchandising Creation
Social Media