Red Bull North America

Marketing Resident
Santa Monica, CA  //  July 2009 – February 2011

  • Project manager of a national concert series with 15-stops and a $2M budget
  • Coordinated partnership agreements with Live Nation, Interscope Records, Altec Lansing, Puma and 24 Hour Fitness
  • Developed programs that strengthened brand equity within key consumer segments
  • Conducted analysis of market insights and sales data to improve marketing ROI
  • Contributed to product innovation, packaging improvements and new product launches to increase trial & awareness and national sales of three SKUs
  • Created and executed communication plans that achieved 70,000,000 impressions
  • Production team member on various live-events in the USA and internationally
  • 5 years of lifestyle marketing experience within the cross-functional Brand, Communications, Culture and Sports marketing departments

Student Brand Manager
Honolulu, HI  //  September 2005 – July 2009

  • Planned and executed consumer marketing initiatives on the University of Hawaii campus that resulted in an increase of on campus sales by 17%

 

National Project Manager
Asset Creation
New Product Launch
Event Coordinator
Marketing Analysis
Mobile Engagement
Communications Strategy
Student Brand Manager

Red Bull Cliff Diving

Red Bull SoapBox Race